From the moment it was introduced in 1964, Lucky Charms has remained one of the most enduring brands in the breakfast cereal aisle, but it hasn’t gone unchanged and today bears little resemblance to the original version. Blue diamonds were added in 1975, then purple horseshoes in 1984, red balloons in 1989, and rainbows in 1992. That’s just the tip of the iceberg, however, as later added shapes include trees, pots of gold, blue moons, leprechaun hats, orange shooting stars, a crystal ball and an hourglass. They’ve come a long way from those four original shapes that every kid could recite from memory (thanks, television commercials!)
Surprisingly, the only shape that has withstood the test of time is the pink heart, perhaps to symbolize the affection that children have held for a friendly leprechaun and his beloved Lucky Charms over the past fifty years and counting.